Client
Sydney Water – Australia's largest water utility.
brief
Raise awareness that pouring cooking fats down the drain and flushing wet wipes down the toilet is both problematic for our sewerage system as well as the environment. Showcase this problem in a positive light.
PROPOSITION
Our cleanliness shouldn’t leave dirty consequences
Idea
‘Clean Up Not Down’
Create a versatile, visual devise that shows the link between keeping our coastlines and waterways as clean as our pots & pans and bathrooms.
