Sydney Water 'Clean Up Not Down' — Integrated Campaign
Sydney Water – Australia's largest water utility.
Raise awareness that pouring cooking fats down the drain and flushing wet wipes down the toilet is both problematic for our sewerage system as well as the environment. Showcase this problem in a positive light.
Our cleanliness shouldn’t leave dirty consequences
‘Clean Up Not Down’
Create a versatile, visual devise that shows the link between keeping our coastlines and waterways as clean as our pots & pans and bathrooms.